brandish is a new service for retailers

Its visible face is a newsletter and a website.

Brandish is sponsored, compiled and sometimes written by people from Orex Recruiters or their friends, associates and partners.

We want to become this country's principal conduit for retail intelligence. A single place from where you can find what you need to know.

We aim to be a central point for access to information about all aspects of retail. You will see news, opinion, rumour, information, links and sometimes wisdom.

Brandish is written for retail managers. It addresses all issues we feel are important to retailers. We will provide ideas and concepts that work within a retail environment. We will talk about why things might not be working. You will read specific examples of how other retailers are successful in their initiatives. We will try to give you a heads up on leadership and management, category trends, and technology updates. We will report, attempt to analyse, and provide a forum for your comments and ideas.

Why are we doing this?

Once upon a time, people became retailers straight from school, often with minimal education. Some rose to become the boss.

In terms of its people, the industry is going through a transition.

During the last decade retail has become far more skilled. Retailers need to be better educated, more informed, more scientific and less seat of the pants. Retailers need to be better leaders.

But did retail ever stand still? If perfection is ever achieved, it is ephemeral. Retail is always a work in progress; a journey.

Brandish will help you on the journey.

Brandish Retail intelligence.